Product work · CGI · AI · live action

From CAD
to camera.

Product films built from 3D models, feature-led demo films, baby-care photography with real families, and the films that travelled. Selected for Paresh and the AreDee team.

NiraliFigaroBorosilClamyAdrenaline RushNimboozGodrejLay's
The studio

A production partner from idea to final frame.

Anandi Productions is a Mumbai creative and production studio led by Harnesh Joshi, Producer & Director. We plan the idea, run the shoot, and finish the edit, CGI and AI work in house. Where a product exists only as a CAD file, we build it in 3D and take it to film. Where a real moment matters, we shoot it with real people.

Experience
9.5+ years in commercial production
Recognition
Cannes Silver Lion with Lay's
Also
Dubai Tourism with Shah Rukh Khan
Clients
Nirali, Figaro, Borosil, Godrej, PepsiCo (Lay's, Doritos, Kurkure, Nimbooz)
Disciplines
CGI from CADAI product filmDemo filmsProduct stillsReal families2D animationSocial films
01 · Nirali NG · Kitchen & bath hardware

CAD to film

CGI launch filmAI product filmsProduct stillsNo physical shoot

Built from the product models, with no physical shoot. A CGI launch film for Nirali's Clanzo floor-drain range, then AI films and stills for the Nirali faucet line, with every curve, finish and lever kept true to the real faucet.

Clanzo floor drains · CGI · 16:9 · 0:45

Faucets, in a kitchen that doesn't exist.

AI product films
Cavella
Claris
Silvera
Matte black faucet in a warm kitchenAI still
Black faucet by a window with plantsAI still
Chrome faucet over an undermount sinkAI still
Chrome spring faucet in a bright kitchenAI still

An espresso machine, from 3D model to film.

In-house · 3D blockout · AI film

The machine blocked out in 3D, each shot's look set as a still, then every shot made with AI. No camera, no set, no physical product.

Espresso · AI film · 0:25
Pour
Steam
Dial
02 · Figaro · Baby care

Baby care

Real babies & parentsProduct heroesRitualsAsset bank

Shoot days with real babies and their parents, plus dedicated product days. Massage and bath rituals, parents' hands, baby reactions and product heroes, delivered as one asset bank.

Baby smiling on a green blanket
Baby sitting on a play mat holding a Figaro bottle
Baby with a Figaro bottle held up close
Baby laughing in a wooden crib
Baby clapping beside a Figaro bottle
Mother bathing a laughing baby in a tub
Parent's hands pouring oil, baby looking on
Mother holding baby by a mirror
Parent massaging a baby on a quilted mat
Mother and baby face to face, laughing

Figaro product

Studio · tabletop · hands
Figaro olive oil tin on green
Figaro bottle on orange with flying olives
Figaro tin on a bed of green olives
Figaro tins and bottles against a blue sky
Figaro bottle in a beam of light
Pyramid of Figaro tins on green
Pattern of Figaro bottles on green
Hand holding a Figaro tin
Figaro tins on yellow-green
Figaro baby shampoo among green balloons
03 · Borosil · Clamy

Demo films

Feature demosHand actionMacro25-second cuts

Films that show what the product does, one claim per shot. Hot for hours, leak-proof, flameproof, fits a cup holder, smudge-proof: each feature gets its own proof on camera, cut to 25 seconds for e-commerce and social.

Borosil Vision Glass · 16:9 · 0:25

Clamy

Eyeliner launch film · macro
Clamy smudge-proof eyeliner · 16:9 · 0:45
04 · Adrenaline Rush · Nimbooz · Red Bull

CGI & AI

3D product buildsCGI motionAI liquid3D to AI finish

Cans and bottles built in 3D, then lit, animated or finished with AI. The same model serves the film, the stills and every format after.

Adrenaline Rush · CGI · 16:9 · 0:08

Nimbooz, made with AI.

AI liquid & product film
Nimbooz · AI

Built in 3D, finished with AI.

Red Bull · two stages
Red Bull can as a raw 3D build1 · 3D build
Red Bull can finished with AI2 · AI finish
05 · Kurkure · Lay's

Animation

2D animationIllustrated filmsSocial

Illustrated, animated films for PepsiCo brands, from a Kurkure 2D film to the animated Ways to Lay's film.

Kurkure · 2D · 0:46
Ways to Lay's · animated · 16:9 · 0:37
06 · Godrej · Lay's

Films that travelled

Organic reachAward winningReal people

Work that people chose to share, and work that won.

Godrej · Teachers' Day · 1:14
14Morganic views

Godrej, Teachers' Day

For Teachers' Day, Godrej put its people back in a classroom: an aerospace engineer, a corporate lawyer, a locks designer, each teaching a room of children. A social film that reached 14 million views organically.

Lay's, Cannes Silver Lion

Campaign photography
Three women farmers in a potato field with Lay's packs, Cannes Lions
Woman farmer smiling with a Lay's pack bearing her portrait
Woman farmer holding a Lay's pack, close portrait
Next

Let's take AreDee from drawing to film.

Producer & DirectorHarnesh JoshiAnandi Productions, Lower Parel, Mumbai
Chat now +91 97680 10145
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